ProNexus Receives The RABEF’s Annual Ethie Award
Firms build ethical culture through hard work
By: Patrick Harney
“Garnering a strong reputation in the community is a trait shared by the partners of ProNexus, a Pittsford-based firm specializing in financial services consulting.
Founded in 2012, the goal was, according to Robert Pickering, senior executive vice president, to provide a different type of office culture.
‘In our past life, in the Fortune 500, they had all the bells and whistles, they had the beautiful signs at the front doorway. They had the Code of Ethics in the handbook and they would talk about doing the right thing. But in the day-to-day, in the field, practical operations, it wasn’t happening.’
As a result, Pickering and his partner, co-founder and President Rafael Vidal, left their former companies behind to begin a financial and information technology consulting firm, one with a more local focus.
When conducting business in the area, ProNexus operates based on three principles. One of the principles is to ‘treat employees, our clients, our consultants, our strategic partners like family,’ according to Vidal, who emphasizes how their previous employers were more interested in financial gain instead of treating employees fairly.
The second and third principles center on ‘giving back to the community which we live in,’ according to Pickering, noting the importance of hiring locally and donating time to others.
‘A good example is, we’re all encouraged to get involved in not-for-profits and volunteer work,’ says Kate Kenney, a partner with the firm. Clear examples of its dedication to volunteering are the three senior partners: Kenney works with Bivona Child Advocacy Center, Vidal is on the Rochester Broadway Theatre League education committee and Pickering works with Family Autism Center.
As a result, ProNexus has cultivated a strong ethical culture, beginning with the leadership in headquarters to offices all over the state, whether in or out of the office…”