Meet The Team

Rafael Vidal, CPA

Co-Founder & President
rafael.vidal@pronexusllc.com
Phone: 585-662-2264

Favorite Quote
“Companies don’t provide job security. Only satisfied customers do.” – Jack Welch

Background & Experience
Rafael Vidal is the Co-Founder and named President of ProNexus in 2012. In this role, he oversees all aspects of ProNexus’ business in the United States. Vidal has more than 20 years of professional services industry expertise, with a strong record of success in highly competitive and mature markets, as well as rapidly developing industries.

Vidal is the son of two immigrant factory workers, whose dad escaped communism in Cuba for the hope of a better life for his children. His dad risked his life, his marriage, and his family for a maybe. This selfless sacrifice led to Vidal’s motivation to prove to his parents that they made the right choice, leading him to the (2) primary drivers to succeed:

1. Work Ethic – energizes you to face your challenges head-on, be your best and keep you at the top of your game.
2. Determination – the difference between the attainable and unattainable

Vidal worked hard both academically and athletically to secure multiple scholarships so that he could attend college. While at St. John Fisher College on a full-time basis, Vidal balanced a rigorous academic schedule, played collegiate baseball and also worked at Wegmans to meet the number of required hours to maintain his scholarships.

Vidal began his career as a CPA with PriceWaterhouseCoopers. His experience in public accounting led to opportunities in private industry, including Controller and ultimately CFO for a former client. Before joining ProNexus, Vidal was hired by a Fortune 500 publicly traded company to restart and build their finance & accounting project and consulting division. During his 10-year tenure, he held various leadership roles of increasing responsibility while maintaining the highest levels of individual production globally. Vidal built the infrastructure and led the startup and development of one of the most rapidly developing business divisions across multiple offices.

Education

• B.S. – Accounting, St. John Fisher College

Licensing & Certifications

• CPA, New York

Service Expertise

• Various Accounting, Finance, & IT service areas
• Client Service & Relationship Management
• Sales & Business Development
• Talent Acquisition

Professional and Community Service Involvement

• ProNexus Board of Directors
• St. John Fisher College Finance/Accounting Advisory Board
• Rochester Broadway Theater League Education Committee
• Rochester CFO
• Pittsford Little League Coach

Credits and Achievements

• 2016 & 2015 Small Business Person of the Year Finalist
• Inc. 500 (#115) Fastest Growing Private Company in America
• 2016 & 2015 Top 100 Fasted Growing Company in Rochester, NY
• Multiple Chairman’s Club Winner for Leadership
• Rising Star Award, St. John Fisher College – 2005 Inductee
• Athletic Hall of Fame, St. John Fisher College Baseball, – 2004 Inductee
• NYS Athletic Hall of Fame, 2016 USSSA Softball Inductee
• Academic All-American, Baseball & Who’s Who Among Students

On the Personal Side
Rafael and his family reside in Pittsford, NY. Rafael has two children and enjoys spending time with his family, golfing, skiing, coaching his kid’s sports, and playing in the Rochester NY Platform Tennis League.