Business Situation:
The client is an early-stage research health facility in Upstate, NY which recently developed a breakthrough technology within the medical device industry that has expanded the market opportunities for revenue growth to exist. The client was in need of a defined and systematic Sales Model, Sales Method, Sales Operating System/Sales Development Plan to drive these new markets. The client was also in need of hiring a Director of Sales, Operations Officer and Technology Officer.
ProNexus Solution:
ProNexus was engaged by the client to provide project and program management, assessing the current situation and offering solutions on how to enable the design and execution of a profitable revenue growth strategy. ProNexus partnered with an Award-Winning Sales Trainer and Executive Coach to implement a unique sales operating system. This proven system of consultative selling was installed in order to create a uniform framework to grow sales for the organization. This sales model provided the client with a structure to manage resources as it grows revenue and scales the distribution of its patented technology.